Erma & Reinikainen create a virtual dog to remind people to party responsibly

Brand News

New 12 months’s Eve is a very hectic expertise for canines and their house owners as a result of fireworks trigger lifelong trauma to pets.

Finnish company Erma & Reinikainen has created a 7-metre-tall digital canine for pet care model Musti to remind individuals to have fun responsibly.

The animated 3D billboard has been positioned within the areas the place New 12 months’s Eve will happen in Helsinki, and the digital canine hooked up to a decibel meter hears and reacts to the sounds of fireworks like actual canines everywhere in the world.

Titled ‘Watch out for the canines’, the marketing campaign is deliberate open air in all main cities in Finland and urges individuals to make use of fireworks as distant from residences as attainable.

The Musti group additionally depends on pet house owners to share their experiences of the downsides of fireworks and created the hashtag #beawareofthedogs: the objective is to not destroy the night time, however to lift consciousness for individuals who haven’t got pets at house.

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